H&M London
I was commissioned by H&M Group to craft a high-profile presentation deck announcing their new flagship store in London’s historic Thomas Neal’s Warehouse. My vision was to ditch the bullet points and tell a visual story, using clean, full-screen layouts and trendy black-and-white editorial photography. So I gave the project a premium fashion-magazine feel. The design exceeded all expectations, leading H&M corporate leadership to turn the presentation into a permanent, physically bound commemorative book. Click here to download the full H&M presentation (pdf).
SMOKITO
For the launch of SMOKITO, an Italian e-cigarette startup, I handled their entire visual world from the ground up. I designed their master logo, colour palette, and typography, ensuring the brand stood out in a fast-growing market. Beyond the core corporate identity, I got to design the actual physical product labels and shape the retail experience, mapping out the customer journey, and custom point-of-sale merchandise displays to create a welcoming, high-impact experience for their storefront.
PADDY POWER
As a full-time graphic designer at Paddy Power’s London headquarters in Euston Square, I was the go-to creative handling high-volume campaigns from concept to delivery. My day-to-day involved diving into Adobe Creative Cloud to transform complex briefs into market-ready assets—ranging from large-scale print production like posters and vouchers to custom digital web components and vector iconography. Collaborating closely with cross-functional stakeholders, I took pride in meticulously protecting company’s strict corporate graphic guidelines, making sure their bold brand voice stayed sharp and consistent across every single channel.
THE MASTERS GOLF COMPANY LTD.
As the main Graphic Designer for The Masters Golf Company in Portishead, I managed the end-to-end B2B media and pre-press production for a premier portfolio of global, UK, and European golf brands. My day-to-day role was highly collaborative, taking raw client briefs and reworking corporate logos to fit technical blueprints across multiple materials—everything from print brochures to specialised golf gear, umbrellas, and apparel. I worked hand-in-hand with our in-house commercial print facility to troubleshoot files, manage exact proof approvals, and ensure every visual identity was flawlessly translated onto premium retail assets.
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